Links
Links are the core feature of Marketix. A link maps a short slug on one of your domains to a destination URL. This page covers creating links, managing them from the list, and reading per-link statistics.
The links list
Section titled “The links list”Open Links from the sidebar to see every short link in the project, ordered newest first. The table shows:
| Column | Description |
|---|---|
| Slug | The short path component (e.g. summer-sale). If an expiry date was set, it appears as a secondary line beneath the slug. |
| Target URL | The destination the visitor is sent to |
| Status | Active or Inactive badge |
| Clicks | Total all-time click count |
| Actions | Icon buttons (stats, toggle status, edit, delete) visible on hover |
Clicking anywhere on a row opens the per-link statistics page. The row also has icon-only action buttons that appear on hover: a bar-chart icon to open the stats page, a power icon to toggle the link between Active and Inactive without opening the edit form, a pencil icon to edit, and a trash icon to delete the link immediately.
Creating a short link
Section titled “Creating a short link”Click Create link (or the equivalent button in the top-right area of the list). The creation form has two sections: the main fields and the advanced fields.
Main fields
Section titled “Main fields”Domain — Select the domain this link will live on. The dropdown lists every custom domain added to the project. If no custom domain exists the app uses the default application domain. See Domains for how to add custom domains.
Slug — The path after the domain, for example summer-sale in links.example.com/summer-sale. Leave this blank to have Marketix generate a random slug.
Destination URL — The full URL visitors are sent to.
Status — Set to Active or Inactive. An inactive link returns an error to visitors rather than redirecting.
All links use a standard HTTP 302 redirect. There is no user-facing option to change the redirect type.
Advanced fields
Section titled “Advanced fields”Password — Protect the link with a password. Visitors who follow the short link are shown a password prompt before the redirect fires. Leave blank to disable password protection. The password is stored hashed and is never shown again after saving — if you need to change it, enter a new value.
Expiry — Set an optional expiry date and time. After the expiry the link stops redirecting (visitors receive a 410 Gone response or are sent to the domain’s not-found redirect). Leave blank for no expiry.
Targeting rules
Section titled “Targeting rules”Targeting lets you redirect different visitors to different destinations based on their context. Rules are evaluated in this order: Geo → Device → Language. The first rule that matches wins. If no rule matches, the main destination URL is used (or the A/B test pool if configured).
Geo targeting
Section titled “Geo targeting”Add one or more geo rules. Each rule specifies:
- Country — a two-letter country code selected from a dropdown.
- State / subdivision — optionally narrow the rule further to a specific subdivision within the country.
- Destination URL — where to send visitors who match.
Device targeting
Section titled “Device targeting”Add rules by operating system. The available device values are: Windows, macOS, Linux, Android, iOS. Each rule has a destination URL.
Language targeting
Section titled “Language targeting”Match on the visitor’s browser language (the two-letter Accept-Language code). Each rule has a destination URL.
A/B testing
Section titled “A/B testing”If no targeting rule matched, Marketix can distribute traffic across multiple variant URLs. The default destination URL always participates. Add variant rows with a destination URL and an optional weight (percentage). Weight rules:
- If all weights are left blank, traffic is split equally across all variants.
- If some weights are specified, the unspecified variants share the remaining percentage equally.
- The weight display next to each row shows the calculated share in real time.
Pixel tracking
Section titled “Pixel tracking”At the bottom of the advanced fields, select one or more tracking pixels to fire when this link is visited. Pixels are configured in the Pixels section of the sidebar (not covered here).
Editing a link
Section titled “Editing a link”Open a link’s edit form from the links list. All fields described above are editable. The password field is always shown empty — if you leave it blank on save, the existing password is preserved. Enter a new value only if you want to change or set a password.
The edit page also shows an activity history listing every change made to this link, loaded automatically when the page opens.
How a short link resolves for visitors
Section titled “How a short link resolves for visitors”When a visitor clicks a short link:
- Marketix identifies the domain and looks up the slug.
- If the link is inactive or archived, the visitor receives an error or is sent to the domain’s not-found redirect.
- If the link has expired, the visitor receives a 410 Gone response or the domain’s not-found redirect.
- If the link is password-protected, the visitor is shown a password entry page. A correct password is stored in their session so they are not prompted again on that browser. An incorrect password returns an error.
- Targeting rules are evaluated (Geo, then Device, then Language). The first matching rule’s URL is used.
- If no targeting rule matched, A/B test weights (if configured) determine which variant URL is used.
- Any attached tracking pixels fire, then the visitor is redirected to the resolved destination.
Per-link statistics
Section titled “Per-link statistics”Click anywhere on a row in the links list, or use the bar-chart icon button in the actions column, to open the detail page for that link.
Summary cards
Section titled “Summary cards”Four cards appear at the top:
| Card | What it shows |
|---|---|
| All-time clicks | Total clicks since the link was created |
| All-time unique | Distinct visitors (by IP) since creation |
| Range clicks | Total clicks in the selected time window |
| Range unique | Distinct visitors in the selected time window |
Use the 7d / 30d / 90d range buttons to change the time window.
Charts and breakdowns
Section titled “Charts and breakdowns”An area chart plots clicks and unique clicks over the selected period. Five horizontal bar charts show the top eight values for each breakdown:
- Countries
- Cities
- Browsers
- Operating systems
- Referrer domains
A recent clicks table at the bottom lists up to 50 individual clicks showing timestamp, location, device, and referrer.
Downloading a report
Section titled “Downloading a report”The Download report action on the detail page generates a PDF summary for the link.
Resetting statistics
Section titled “Resetting statistics”The Reset stats action permanently deletes all recorded click data for this link and resets the click counters to zero. This cannot be undone.