Tracking Pixels
Tracking pixels in Marketix let you fire third-party analytics and advertising tags whenever a visitor is redirected through one of your short links. You define a pixel once per project and then attach it to any number of links.
How pixels work
Section titled “How pixels work”When a visitor clicks a short link that has one or more pixels attached, Marketix renders a brief intermediary page that loads each pixel’s JavaScript snippet before forwarding the visitor to the destination URL. If a link has no pixels attached, the redirect is a direct HTTP response with no intermediary page.
You attach pixels to links in the link editor’s advanced settings or — for QR codes backed by a short link — in the QR code editor’s advanced link settings.
The pixels list
Section titled “The pixels list”Open Pixels from the sidebar. The table shows every pixel in the project:
| Column | Description |
|---|---|
| Name | Your internal label for the pixel |
| Provider | The advertising or analytics platform |
| Tag / ID | The identifier you supplied when creating the pixel |
Click a row or the pencil icon to edit. The trash icon deletes after confirmation.
Adding a pixel
Section titled “Adding a pixel”Click Add pixel. Fill in three required fields:
Provider — Select the platform from the dropdown. The following providers are supported:
| Provider | Tag / ID field label |
|---|---|
| Google Tag Manager | Container ID (e.g. GTM-XXXXXXX) |
| Google Analytics | Measurement ID (e.g. G-XXXXXXXXXX) |
| Pixel ID | |
| Google Ads | Conversion ID (e.g. AW-XXXXXXXXX) |
| Partner ID | |
| Pixel ID | |
| AdRoll | Advertiser ID |
| Quora | Pixel ID |
| Tag ID | |
| Bing | UET Tag ID |
| Snapchat | Pixel ID |
| Pixel ID | |
| TikTok | Pixel ID |
Name — A descriptive label used only within Marketix (e.g. “Main Facebook Pixel”).
Tag / ID — The identifier from your advertising or analytics platform. The label next to this field changes depending on the provider you selected to indicate what format is expected.
Click Add pixel to save.
Editing a pixel
Section titled “Editing a pixel”Click a pixel row or the pencil icon to open the edit form. All three fields (provider, name, tag / ID) can be changed. Click Save to apply the update.
Deleting a pixel
Section titled “Deleting a pixel”Click the trash icon on the list row. Confirm the prompt to delete. Deleting a pixel also detaches it from all links it was attached to. Existing redirect events that already fired are not affected.
Attaching pixels to links
Section titled “Attaching pixels to links”A pixel is attached to a link in the link’s advanced settings, not from the pixel list itself. See Links for step-by-step instructions. A single link can have multiple pixels attached; all attached pixels fire on each redirect.